Why are media partnerships increasingly coming with a price tag? In this exclusive article for Predge, TechCabal Managing Editor Asukwo Oduo shares his perspective on how AI-driven search is reducing publisher traffic, weakening advertising revenue and changing the economics of media partnerships. For PR and communications professionals, understanding this shift offers a clearer picture of […]

In this article, Asukwo Oduo, Managing Editor of Techpoint Africa, shares insights for brand and comms practitioners on the importance of following up with journalists, how timing can influence the outcome of a pitch, and knowing when to persist or move on. The article was culled directly from his article titled "Revisiting Conversations" Famous Nigeria […]

As a media professional, it’s possible that your best source isn’t in your contacts…yet. The next source for your story may be someone you haven't met, but whose expertise is exactly what you need. Every day, newsrooms receive press releases, pitches, newsletters, research reports, company announcements, expert offers, data, social media updates and messages from […]

For communications teams, the media list remains one of the most familiar tools in earned media. The process is well established: identify the relevant journalists, develop the story, send the pitch and follow up. It is a practical approach that continues to have value, particularly when communications professionals have built trusted relationships with journalists who […]

You’ve spent weeks preparing a press release which went through legal review, executive approval and brand checks. The copy was polished, great images were attached, and the final version was sent to a carefully assembled list of 100 media contacts. Three days later, nothing. No coverage. No interview requests. Not even a reply. When this happens, organisations […]